AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Uncle nearest whiskey commercial9/5/2023 ![]() It's these stories that Wright detailed in his conversations with Minnick, and that are relayed in the Bourbon+ cover story. ![]() The actor was on site to speak to attendees, who surprised many with his family's history in the whiskey business - Wright's grandfather discretely sold whiskey in the 1950s, with his great-grandmother teaching his grandfather how to distill. The commercial, aptly titled "The Why," followed Uncle Nearest team members to bars, restaurants and spirit shops around the country as they shared this great American story and the brand inspired by it.įollowing the commercial, a full-length, short film, "The Story of Nearest Green," also narrated by Wright, debuted in New York City in March 2019 at the Tribeca Film Center. ![]() Wright's passion for telling Nearest's story was seen in his narration of the company's first national television commercial earlier this year, which was groundbreaking in the spirits industry due to its unscripted nature. They are doing it from their hearts, and because of their love for and belief in our brand and our commitment to cementing the legacy of Nearest Green for generations to come." "We've never gone out looking for people to endorse our brand, and that is a part of what makes the involvement of incredible people like Jeffrey Wright so amazing. "The beauty of our brand and the celebrities and influencers who have joined our whiskey movement is, in each instance, they sought me out," said Fawn Weaver. To take it one step further and make his storytelling official, Wright had his team reach out to Weaver to ask how he could be part of the movement. With a similar passion and drive for illuminating great black innovators in history, Wright had already been recounting the story of Green's legacy in every bar he went to and to everyone he met. A year later, Wright read another story - this time highlighting Fawn Weaver, CEO, Co-Founder and Chief Historian of Uncle Nearest Whiskey, and her pursuit to bring the contributions of Nearest Green, the first known African-American master distiller, to light. Wright first learned about Nathan "Nearest" Green's story in 2016 after reading a New York Timesstory that unveiled the whiskey-maker's profound contributions to Tennessee Whiskey history. The 10-page cover story, A Taste of History: With Investment in Uncle Nearest, Actor Jeffrey Wright Joins a Whiskey Movement, written by Bourbon+ Editor-In-Chief Fred Minnick, is Wright's debut interview about his investment in the rapidly growing brand. The latest issue hits newsstands on July 1. The occasion marks the first time a celebrity has been featured on the cover of the publication since its inception. ![]() LOUISVILLE, Ky., J/PRNewswire/ - Bourbon+, the quarterly publication telling stories from the heart of bourbon and beyond, announces the launch of its summer 2019 issue with Jeffrey Wright, Emmy Award-winning actor and investor in Uncle Nearest Premium Whiskey, the first spirit in history to commemorate an African-American, on its cover. ![]()
0 Comments
Read More
Leave a Reply. |